Optimize your blog posts, 14 steps

Optimize your blog posts, 14 steps
maze Optimize your blog posts, 14 steps

Photo Credit: StockMonkeys.com via Compfight cc

Begin with an interesting subject. This is sometimes easier said than done.

There are only so many ways you can make dental implants or mufflers or even puppy training interesting to your audience. Regardless of your subject, it is absolutely critical you offer a fresh perspective or unique angle and produce something of quality. It’s a fact, the higher quality content you produce, the greater the chance it will get links, rank in the search engines, and bring you traffic.

These 14 (alright, 15) steps will help you to get the most out of your blog posts:

1)   Develop a set of keywords

Keywords are simply the words users type into search engines when looking for something.

It’s imperative you begin the process of curating, writing, and optimizing content around specific keywords. More and more today, users are typing in full sentences or long phrases to find what they want. For example instead of just ‘sports bar’ they may type in “best sports bar with a patio on the west side.”

You can read more about keywords in this post.

2)   Put your keywords in all the right places

  • The beginning of the blog post title (much better than the middle or end)
  • The page title
  • The URL (website address)
  • The headline of the article itself
  • Alt text of images (description of the images on the page)
  • Anchor text (the text that’s highlighted when you insert a hyperlink)

3)   Bold your keyword

Bolding the keyword, wherever /whenever it appears helps to emphasize its importance

4)   Write effective page titles

The title of your blog post is critical. And, good title writing is a special skill. Titles must be compelling and ideally shorter than 65 characters. This way, it isn’t cut off in search engines results.

(Blog post just on titles and how important they are)

5)   Set up author bios; link to them

Make sure you have author bios set up and encourage the authors to link to their individual profiles on social media, especially Google+. This improves the look of your post on the search engines, because it will pull a picture of the author.

6)   Look at your content on a mobile device

How does your content look on a mobile device?

Hubspot has a fabulous tool you can use to check.

7)   Mention your keyword 4-6 times in the body of text

Do not stuff it there, or mention it more than necessary, but if your article is about “surfboards,” make sure you mention surfboards more than only 1 or 2 times. Refer to surfboards throughout the entire post!

8)   Internal linking

As you write more posts, every time you use this particular keyword on your website, link to this original article. Good, consistent internal linking moves you up in the search results.

9)   Use your keyword in your meta description tags

What is a meta description tag? Using the keyword in the meta description tag will not help your rankings per se, but Google will show that keyword in bold in the search results, which may help you get visits.

10)   Install SEO Plugins

If you article is built in WordPress, install one of many powerful SEO Plugins like Yoast or All in One SEO Pack to help you with the technical items.

11)   Make it easy to “share”

Make sure your blog post has options to make it easy for your readers to share your content on different social media platforms. Each platform has its own unique followers—reach out to all of them.

12)   Share your blog posts

Make sure to share your blog posts on your company’s social media profiles— making sure to use the target keywords there, too.

13)   Set up an RSS feed

Make sure your website has an RSS feed set up. This will make it easy for visitors to subscribe to your site and get updates delivered on their favorite news reader.

14)   Build links

Spend some time building links to your content. This is imperative and can make a world of difference in your results.

15)   One more item worth doing, but not critical

Tags can be helpful but they can be harmful if overused. If your article is about email marketing, then the tag should reflect that. Having four similar tags could be seen as duplicate content by the search engines. And, you don’t want that.

If any of these terms confuse or concern you, give us a call today at Saw Web Marketing, and we can certainly help you make your blog posts do all they can to help you grow your business.

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  1. Awesome post! Really good info in here, I would also add using keyword in your H1′s, H2′s, etc. I might also recommend spending $200 on a paid social campaign between FB and Twitter and hyper target to your audience, get it out there for engagement and shares.
    Thanks Matt!

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